American Chocolate And Candy Brands That Were Discontinued

Remember rushing to the candy aisle as a kid, only to find your favorite treat had vanished forever?

American candy history is packed with beloved chocolate bars and sweets that disappeared from shelves, leaving fans heartbroken.

Some lasted decades while others barely made it a few years, but each one holds a special place in candy lovers’ memories. Join us on this nostalgic journey through discontinued treats that once made our taste buds dance.

1. Hershey’s S’mores Bar

Imagine capturing campfire magic in a candy bar! Hershey did exactly that by combining milk chocolate, graham cracker bits, and marshmallow flavor in one convenient package.

Fans loved the nostalgic taste, but it couldn’t survive in the competitive candy market. Hershey discontinued it, leaving s’mores enthusiasts to build their treats the old-fashioned way around actual campfires instead of unwrapping convenience.

2. PB Max

Mars created this peanut butter lover’s dream in 1989, combining whole roasted peanuts, creamy peanut butter, and oats covered in milk chocolate. It quickly became a cult favorite among snack fans.

Despite strong sales, Mars pulled the plug in 1994 because the company’s founder reportedly disliked peanut butter!

Talk about a personal preference affecting millions of candy fans worldwide. Many still mourn its loss today.

3. Hershey’s Air Delight

In 2011, Hershey decided to get a little airy with its chocolate game, launching the bubbly Air Delight bar. Tiny air pockets gave each bite a soft, melt-on-the-tongue feel meant to rival Europe’s aerated favorites. The idea looked sweet on paper, but fans weren’t exactly floating with excitement.

By 2014, the experiment fizzled out, and Air Delight quietly disappeared from shelves, reminding everyone that when it comes to chocolate, density still delights.

4. Good & Fruity

Hershey launched this fruity sibling to Good & Plenty back in the 1960s, offering chewy fruit-flavored bites without the licorice taste. The rainbow-colored candies came in cherry, grape, lemon, orange, and strawberry flavors.

After decades on shelves, Hershey discontinued it, briefly revived it in 2008, then said goodbye again in 2018. Sometimes comebacks just don’t stick, no matter how sweet the memories are.

5. Thingamajig

Living up to its playful name, Hershey’s Thingamajig mixed peanut butter, cocoa crisps, and rich chocolate into one crunchy, curious combo.

It debuted with high hopes that a quirky texture and fun name would catch on. Unfortunately, buzz faded fast. Production ended quickly, leaving snack lovers wondering if the name confused more people than it charmed, or if the flavor just couldn’t thingamajig its way into lasting fame.

6. Rally Bar

Hershey introduced Rally in the 1970s as a peanut-packed chocolate bar that competed with other nut-filled treats. The name suggested energy and excitement, perfect for active candy lovers on the go.

Though it had occasional short-lived returns over the years, Rally never regained its original popularity. Sometimes a candy bar just can’t rally back from discontinuation, despite nostalgic demand from devoted fans everywhere.