Last Updated: March 19, 2026
Welcome to MidlifeHealthyLiving.com (“Midlife Healthy Living,” “we,” “us,” or “our”), a website operated by Alviral d.o.o.
We value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit https://midlifehealthyliving.com, interact with our content, or use our services.
By using our website, you acknowledge the practices described in this Privacy Policy.
1. Information We Collect
We may collect the following categories of information:
Information You Provide Voluntarily
- Name and email address when contacting us or subscribing to our newsletter.
- Information submitted through contact forms, comments, or other interactive features.
- Information provided when submitting editorial inquiries, advertising requests, or other communications.
- Any additional information you voluntarily provide when communicating with us.
Information Collected Automatically
When you visit our website, we and our service providers may automatically collect:
- IP address and approximate geographic location.
- Browser type, operating system, and device information.
- Pages visited, referral sources, and time spent on our website.
- Cookies, advertising identifiers, and similar tracking technologies.
- Interactions with advertisements and website features.
2. Advertising and Third-Party Advertising Partners
Midlife Healthy Living uses or may use Google Ad Manager, Google Ad Exchange (AdX), and other advertising technology providers to display and manage advertisements.
These advertising partners may use cookies, web beacons, pixels, IP addresses, and other identifiers to collect information about visitors. Such information may be used to:
- Deliver personalized or non-personalized advertising.
- Measure advertising performance and engagement.
- Limit how frequently advertisements appear.
- Detect fraudulent activity and maintain advertising security.
- Improve advertising relevance and effectiveness.
Third-party vendors, including Google, may place and read cookies on users’ browsers or use web beacons, IP addresses, and similar technologies to collect information as a result of advertising on our website.
Google and other advertising partners may use information about visits to this and other websites to display advertisements based on visitors’ interests, where permitted by applicable law and privacy choices.
For more information about how Google uses data when you visit websites using its services, please visit: https://policies.google.com/technologies/partner-sites
You can manage Google’s personalized advertising settings at: https://myadcenter.google.com
You can also learn about industry advertising opt-out choices at: https://optout.aboutads.info
Where required by applicable law, we provide information about advertising partners and available privacy choices through our consent management platform.
3. Cookies and Similar Technologies
Midlife Healthy Living and its service providers use cookies and similar technologies to support website functionality, analyze traffic, remember preferences, and provide advertisements. Cookies may include:
- Essential cookies necessary for website operation and security.
- Analytics cookies used to understand website traffic and performance.
- Advertising cookies used to deliver, measure, and manage advertisements.
- Preference cookies used to remember visitor settings.
You can manage cookies through your browser settings and, where available, through our website’s privacy and cookie controls.
Disabling certain cookies may affect website functionality. Rejecting personalized advertising cookies does not necessarily prevent advertisements from appearing.
4. Analytics and Website Performance
We may use analytics services, including Google Analytics and similar technologies, to understand how visitors interact with Midlife Healthy Living.
Analytics information may include page views, session duration, approximate location, device characteristics, and website navigation patterns.
We use this information to improve website performance, develop relevant content, and enhance user experience.
5. Newsletter, Contact Forms, and Comments
If you subscribe to our newsletter, we use your name and email address to send you recipes, articles, and updates. Our newsletter is delivered through FloDesk, which processes your information under its own privacy policy. Our emails may contain tracking pixels that help us understand whether emails are opened and which links are clicked. You can unsubscribe at any time using the link included in every email.
Visitors may also contact Midlife Healthy Living regarding recipes, editorial matters, advertising inquiries, partnerships, or general questions. When you contact us, we may collect your name, email address, and the contents of your message, which we use to respond to your inquiry.
If you leave a comment, your name and comment will be publicly visible. Your email address will not be published.
6. Social Media
Our website may include links to our social media pages, such as Facebook, X, and Instagram. If you interact with us on these platforms, your information is governed by the privacy policies of those platforms.
7. How We Use Your Information
We may use collected information to:
- Operate, maintain, and improve Midlife Healthy Living.
- Provide recipes, articles, and editorial content.
- Send newsletters and updates you have subscribed to.
- Respond to visitor inquiries and business communications.
- Analyze website performance and audience engagement.
- Display and measure advertisements.
- Manage advertising partnerships.
- Prevent fraud and protect website security.
- Comply with applicable legal obligations.
8. Sharing Information With Third Parties
We may share information with service providers and partners that support the operation of our website, including:
- Advertising networks, exchanges, and technology platforms.
- Analytics and website performance providers.
- Email and newsletter service providers, such as FloDesk.
- Website hosting, infrastructure, and security providers.
These providers may process information on our behalf or, where applicable, for their own purposes under their respective privacy policies.
We do not sell your email address. We may disclose information when required by law, to protect legal rights, or as part of a legitimate business transfer, such as a merger or acquisition.
9. Your Privacy Rights
Depending on your location and applicable privacy laws, you may have the right to:
- Request access to personal information we hold about you.
- Request correction of inaccurate information.
- Request deletion of personal information.
- Withdraw consent where processing is based on consent.
- Object to or restrict certain processing activities.
- Request information about the categories of personal information shared with third parties.
- Opt out of certain uses or disclosures of personal information for targeted advertising.
Residents of certain U.S. states, including California, may have additional privacy rights concerning the sale or sharing of personal information and targeted advertising.
Where applicable, visitors can exercise privacy choices through our website’s consent and privacy controls or by contacting us at [email protected].
We will review and respond to requests in accordance with applicable law.
10. European Privacy Rights
For visitors located in the European Economic Area, United Kingdom, or Switzerland, we process personal information according to applicable privacy legislation, including the GDPR where relevant.
Depending on the processing activity, our legal bases may include:
- Consent, where required for advertising, analytics, newsletters, or other optional processing.
- Legitimate interests in operating, protecting, and improving our services, where permitted.
- Performance of a contract when providing requested services.
- Compliance with legal obligations.
Where required, we use a consent management platform to help visitors manage advertising and cookie preferences.
Visitors may withdraw consent through available privacy controls and may contact us regarding applicable data protection rights.
Visitors may also have the right to lodge a complaint with their relevant data protection supervisory authority.
11. International Data Transfers
Midlife Healthy Living operates online and may use service providers located in different countries. As a result, personal information may be transferred to and processed in jurisdictions outside your country of residence.
Where required by applicable law, we use appropriate safeguards for international transfers of personal information.
12. Data Retention and Security
We retain personal information only for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including providing services, maintaining business records, resolving disputes, and complying with legal obligations.
We implement reasonable technical and organizational measures to protect information against unauthorized access, alteration, disclosure, or destruction. However, no method of internet transmission or electronic storage is completely secure.
13. Children’s Privacy
Midlife Healthy Living provides content intended for a general adult audience and does not knowingly collect personal information from children under 13.
We do not knowingly use children’s personal information for personalized advertising in violation of applicable laws.
If you believe a child has provided us with personal information without appropriate authorization, please contact us at [email protected].
14. Third-Party Websites
Our website may contain links to third-party websites, travel providers, online stores, or advertisements. We are not responsible for the privacy practices, security, or content of third-party websites.
When you visit an external website, any information you provide is governed by that website’s privacy policy.
15. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our services, advertising partners, legal obligations, or privacy practices. Any updates will be published on this page with a revised “Last Updated” date.
16. Contact Information
If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact:
Alviral d.o.o.
Address: Bisce polje bb, Mostar, 88000, BiH
Website: https://midlifehealthyliving.com
Email: [email protected]